FREE KICKS Project Discussed at ECA Club Connect in Madrid
April 25, Madrid: Today over 350 directors and operational leaders from more than 200 clubs met at the Meliá Castilla Hotel over 24-25 April met at the ECA Club Connect meeting, hosted by European Club Association. Football clubs met to hear some of the latest initiatives from two of ECA’s eight workstreams – sustainability and commercial innovation – and to share crucial insights, and expertise.
Hosted by FREE KICKS* partner ECA, FREE KICKS parter clubs were present and highly visible at the meeting. Niclas Carlnén, Malmö FF CEO and ECA Board Member and Sustainability Working Group Lead joining a main stage panel (pictured) to outline the growing importance of sustainability. Panel host and Sky Sports News presenter, David Garrido asked Niclas about the FREE KICKS project. Niclas went on to share the objectives of the FREE KICKS project as well as milestones to date.
Later in the day a lunchtime break out session focussed on ‘Kick Starting Your Environmental Sustainability Work’ attracted 25 attendees, and gave the opportunity to share more detailed information about the FREE KICKS project as well as information on how to apply for EU projects.
FREE KICKS members present were ECA, Malmö FF, Real Betis Balompié and FC Porto.
*Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EACEA. Neither the European Union nor the granting authority can be held responsible for them.
